Wang, Xiaoou, Shouye Lv, and Nuan Li. “Sustainable Fashion in China: Extending the Theory of Planned Behavior to Explore Generation Z’s Premium Payment Behavior under Platform Economy and Guochao Cultural Influences”. Fashion Technology 2, no. 3 (September 4, 2026): 17–31. Accessed September 5, 2026. https://ftjournal.org/article/view/FT-V2N32026-03.